After unveiling a new alternate logo alongside revamped gunmetal uniforms final season, it seems the BC Lions have promoted that brand to major standing.
Because the Canadian Soccer League group primarily based in Vancouver gears up for its 2025 common season opener in early June, promotional photographs and movies of gamers have proven them carrying the brand launched final yr on their helmets, pants and common residence jersey sleeves, suggesting it has supplanted the previous model because the group’s major brand.
The brand new brand makes use of roughly the identical lion’s head because the earlier model—with a number of the line work cleaned up—however “BC” is ready in a barely italicized block font. The letters are black with orange outlines.
All through the offseason, the Lions slowly launched the brand new brand in numerous functions, together with their web site and social media channels. The previous brand does nonetheless seem in some digital supplies, although.
The Lions are additionally utilizing a retro interlocking “BC” monogram on merchandise and social media graphics. That brand appeared in orange on black helmet shells final season.
The Lions last revamped their uniforms previous to the 2023 season, introducing black residence jerseys with orange numbers and stripes together with gentle “fog” gray away jerseys with black and orange striping.
The Lions open their preseason schedule on Monday, Might 19, in opposition to the Calgary Stampeders. They open their 2025 CFL common season on Saturday, June 7, once they host the Edmonton Elks at BC Place.
