Posted by Robbie McLachlan – Developer Advertising and marketing
In our newest #WeArePlay movie, which celebrates the individuals behind apps and video games on Google Play, we meet Clément, the founding father of Think about Video games. His sport, My Lovely Planet, turns informal cell gaming into tangible environmental motion, planting actual timber and supporting reforestation initiatives worldwide. Uncover the inspiration behind My Pretty Planet and the affect it’s had to date.
What impressed you to mix gaming with constructive environmental affect?
I’ve all the time liked gaming and believed in know-how’s potential to sort out environmental challenges. But it surely was my time working with an NGO in Madagascar, the place I witnessed firsthand the devastating results of environmental modifications that actually sparked my mission. Combining gaming and sustainability simply made sense. Billions of individuals play video games, so why not harness that leisure to create real-world affect? Up to now, the outcomes communicate for themselves: we have constructed an engaged world group dedicated to defending the setting.
How do gamers in My Pretty Planet make real-world variations via the sport?
With My Pretty Planet, planting a tree within the sport means planting an actual tree on this planet. Our group has already planted over 360,000 timber via partnerships with NGOs like Graines de Vie in Madagascar, Kenya, and France. We have additionally supported ocean-cleaning, bee-protection, and drone reforestation initiatives.
Balancing enjoyable with affect was key. Gamers wouldn’t keep only for the mission, so we targeted on making a genuinely enjoyable match-3 model sport. As soon as gameplay was sturdy, we made real-world actions like tree planting core rewards within the sport, serving to gamers really feel naturally related to their affect. Our objective is to continue to grow this mannequin to guard biodiversity and struggle local weather change.
Are you able to inform us about your drone-led reforestation challenge in France?
Our newest initiative entails utilizing drones to reforest areas severely impacted by insect infestations and different environmental points. We’re dropping over a million specially-coated seeds by drone, which is a totally new and environment friendly approach of reforesting massive areas. It’s thrilling as a result of if this pilot succeeds, it may very well be replicated worldwide, considerably boosting world reforestation efforts.
How has Google Play helped your journey?
Google Play has been essential for My Pretty Planet – it is our most important distribution channel, with about 70% of our gamers coming via the platform. It makes it extremely simple and handy for anybody to obtain and begin taking part in instantly. which is important for partaking a worldwide group. Plus, from a developer’s standpoint, the flexibleness, responsiveness, and highly effective testing instruments Google Play offers have made launching and scaling our sport quicker and smoother, permitting us to focus much more on our environmental affect.
What’s subsequent for My Pretty Planet?
Proper now, we’re targeted on increasing the sport expertise by including extra partaking ranges, and introducing thrilling new options like integrating our eco-friendly cryptocurrency, My Pretty Coin, into gameplay. Following the success of our first drone-led reforestation challenge in France, our subsequent step is monitoring its affect and increasing this method to different areas. Finally, we purpose to construct the world’s largest gaming group devoted to defending the setting, empowering tens of millions to make a distinction whereas having fun with the sport.
Uncover different inspiring app and sport founders featured in #WeArePlay.
