
The San Francisco 49ers revealed a refreshed model identification on Tuesday that can initially seem on their social media platforms, official crew web site and different functions however might additionally supply a glimpse into the design of their new “Rivalries” uniform that will debut this season.
The focus of the refreshed model identification is the Floating “SF” emblem, which takes the interlocking “SF” that first appeared on the 49ers’ helmets in 1962, removes the black define that was added in 1989 and extracts it from the oval it traditionally sits inside.
There are completely different variations of the Floating “SF” emblem, every of that are rendered in San Francisco’s new color palette of Montana Purple, Gold Rush Gradient, Heritage Cream and Primetime Black, with Montana Purple and Primetime Black being apparent nods to Joe Montana and Deion Sanders.

The acquainted oval, in the meantime, has been successfully changed by a brand new form, often known as the Western Container, which is influenced by structure on the West Coast and the original scoreboard clock at Kezar Stadium, the 49ers’ house from 1946-70.
San Francisco has additionally integrated a map texture design into its current social media posts that’s impressed by the prospectors and pioneers who flocked to Northern California within the mid-1800 seeking gold and launched a brand new “Trustworthy” script, which is penned within the Spencerian handwriting model that originated through the 1849 Gold Rush.

Whereas these artistic parts might be reserved for the aforementioned digital and social platforms, it’s price noting the upcoming “Rivalries” uniform sequence will characteristic community-inspired alternate designs, and the 49ers’ storytelling falls in keeping with a typical Nike uniform unveiling.
It gained’t be lengthy earlier than we discover out, although, because the 49ers are among the many eight AFC East and NFC West groups that can put on their “Rivalries” uniforms throughout one house recreation towards a divisional opponent this fall earlier than it expands to the AFC South and NFC North in 2026, AFC West and NFC East in 2027 and the AFC North and NFC South in 2028.

Pictures courtesy of @49ers on X/Twitter.