Shoe model Veja’s Brooklyn retailer by native studio Workplace JDY options lime-plaster partitions and shows, uncovered brickwork and an out of doors courtyard wrapped in red-coloured wooden.
The French footwear firm’s Williamsburg house was outfitted to mirror its “sustainability-focused ethos and minimalist aesthetic”, in response to Office JDY.
The studio left a lot of the single-storey constructing’s authentic supplies untouched, exposing purple bricks, concrete blocks and plasterwork throughout two partitions within the open gross sales flooring.
One other wall and a stepped show in entrance have been coated in a customized lime plaster combine developed in collaboration with native craftspeople.
A single white shelf with a C-shaped part is affixed to the brick floor reverse, displaying extra pairs of trainers alongside its 37-foot (11.3-metre) size.
“The ensuing amalgamation of various colours and textures serves as a background to the white gross sales surfaces, that are the one ‘new’ finishes within the retailer,” mentioned Workplace JDY.
Rectangular stable white oak benches for customers to make use of whereas attempting on sneakers are organized throughout the buffed concrete flooring.
The identical wooden selection kinds a counter and storage for a restore store within the again, which affords to fix Veja merchandise and different sneakers.
The constructing’s masonry exterior was repainted, and a big storefront window and pivot entrance door have been put in “to offer a dramatic view into the house”, the studio mentioned.
An adjoining courtyard was additionally remodeled to host outside occasions and activations, utilizing red-hued wooden panels, globe-shaped lights and a pergola.
“Brightly painted and outsized shingles distinction with the calm inside and enclose two storage areas, whereas the brand new pergola construction within the rear of the yard incorporates retractable shades,” mentioned Workplace JDY.
Veja was based in Paris in 2004, however did not open its first devoted retail house till 2023.
Just like the Brooklyn location, this store in Madrid was designed to look deliberately unfinished by Plantea Estudio.
Williamsburg is a well-liked spot for attire retailers, with manufacturers like Everlane and Kith additionally sustaining outposts within the neighbourhood.
The images is by Eric Petschek.
Challenge credit:
Structure: Workplace JDY – Yannik Neufang, principal; Daniel Selensky, principal; Pej Gombert, designer
Inside design: Workplace JDY (identical group as above)
MEP engineering: Collaborative Engineering Workplace – Simon Looi, principal
Lighting design: The SEED – Golsana Heshmati, principal; Lindsey Dieter, design director and challenge supervisor; Sarah Gentile, designer
Development: 212 Renovations Group
Millwork/cabinetry: 212 Renovations Group
Plaster: Kamp Studio
